"Dopey had to die" for this schmock!

What is Dr Robert Jarvik doing shilling for Lipitor? So far a series of 3 tv & print ads too. The long, gelled hair, the 4 inch cuff pulled from the sleeve, the lavender tie for gawd's sake. Rowing across the Red Sea, strolling through the pharma facility with the lab-coated underling, man-in motion, "Charles in Charge" - this MD is too much for us mere mortals. Rover had to die to make the artificial heart, chimps had to die, Dr. Barney Clark had to die to make this guy's name a household word. Married to Marilyn vos Savant. Can you imagine dinner table conversation at their house? The ego/IQ ratio would be hard to sustain. The connection between Lipitor and the ARTIFICIAL HEART is what?
I will have to Goggle to find out what ad agency came up with this campaign.